Prince Mario-Max Schaumburg-Lippe: Your Thursday-to-Sunday Hit List — 7 Luxury Pop-Ups Storm NYC This Weekend

Thursday morning, New York. You’ve got four days — Thursday through Sunday — and the city just dropped a luxury pop-up schedule that reads like a highlight reel. Seven names, all worth your time, all with doors open right now or within 48 hours. Grab a coffee, block the calendar, and let’s map the weekend.

Start Thursday: Beauty, Boots and Bites

Thursday is the busiest single day of the stretch, with four pop-ups running at once — so plan smart and you can realistically hit all four.

Divi x Fellini Coffee — 8 AM, Downtown

First stop, and it doubles as breakfast. The haircare brand Divi teams up with Fellini Coffee at 120 Thompson St (New York, NY 10012), running 8 AM to 3 PM. Hair products, a proper Italian coffee bar — it’s the easiest yes of the day.

Innisfree “Pocha” — 10 AM, Midtown

Next, hop uptown. Korean skincare favorite Innisfree opens its “Pocha” pop-up at 35 W 36th St (New York, NY 10018), 10 AM to 3 PM. “Pocha” nods to the street-food tents of Seoul, so expect the skincare discovery to come with a playful, market-style atmosphere.

Dr. Martens with Sophia Wilson — 1 PM, SoHo/NoHo Border

By early afternoon, head to 45 Howard Street for “Bouncing Soles with Sophia Wilson” (1–6 PM). Dr. Martens and the model-slash-skateboarder make a natural pair — expect boots, boots-adjacent culture, and a crowd that actually wears them.

Pandora x Pat McGrath — 3 PM, Herald Square

Close out Thursday at 151 W 34th St (New York, NY 10001), where Pandora teams with makeup legend Pat McGrath from 3 to 6 PM. Jewelry meets beauty in a three-hour window — arrive early, because this is the one most likely to draw a line.

Friday Night: Armani at Macy’s

Friday belongs to the ballers. “Josh Hart x Armani” takes over Macy’s Herald Square — 151 W 34th Street — from 5 to 7 PM. The Knicks guard fronting an Armani moment inside the world’s most famous department store? That’s a Friday evening plan with real star power. Two hours only, so don’t be late.

Saturday: Gaultier in SoHo

Saturday’s headliner is pure fashion. Jean Paul Gaultier’s SoHo Pop-Up opens at 513 Broadway from 11 AM to 5 PM. A full day, a marquee address, and one of fashion’s most beloved rule-breakers — block the afternoon and browse properly.

The Week-Long Anchor: Boucheron at Rockefeller Center

If the daily sprints are the sprints, this is the marathon. Boucheron’s “In Focus, A Monogram of a Visionary” exhibition runs October 9 through 18, open daily 10 AM to 5 PM at 20 Rockefeller Plaza. It’s the one you can visit any day of the long weekend — save it for Sunday, when the Thursday crowd has cleared and you want something quieter and grander.